Demonstrating an English-learning app through Portuguese-speaking YouTube creators
Cake, a Korean-based English learning mobile app, partnered with NeoReach to expand their marketing reach through YouTube influencer engagement in South America. NeoReach identified 5 unique content creators from Portuguese-speaking regions, particularly Brazil, who each brought individual perspectives to promoting the app's educational and fun elements.
The influencers used varied content styles including educational, entertaining, and interactive tactics, with personalized download links to track individual performance. The campaign ran over a 2-week timespan and successfully generated 1.2 million impressions and over 14,000 app downloads, with educational content proving most effective for driving conversions.
NeoReach partnered with 5 South American YouTube creators to promote Cake's English learning app to Portuguese-speaking audiences. The campaign generated 1.2M impressions and over 14,000 app downloads, with educational content performing better than entertainment-focused content in driving conversions.
We cast 5 creators activated including Erick Mafra, Luana Carolina, English in Brazil by Carina Fragozo, whose audiences map directly to Cake App’s apps audience, across YouTube.
NeoReach activated 5 South American YouTube creators with varied content styles targeting Portuguese-speaking audiences. Each influencer incorporated the app into their unique approach, showcasing functionality through creative video plots and English learning tips.
Creators published content native to YouTube, every format built for how that audience actually watches — not retrofitted ads.
The program delivered 4:1 ROI, 3M Reach and 1.2M Impressions — every figure tracked live on NeoReach’s real-time dashboard.
The creators we cast, briefed, and managed for the Cake App campaign.
@erickmafra
@luanacarolina.s
@carinafragozo
@ingles_kike_rodriguez
The senior team that planned, ran, and measured the work end to end.
Chief Executive Officer
Chief Revenue Officer
Chief Operating Officer
Chief Marketing Officer
Chief Technical Officer
Head of Product
Senior Graphic Designer
Talent Manager
Operations Manager
Operations Manager
Operations Manager
Head of Client Services
Account Director
Account Director
Bring the objective. NeoReach builds the creator roster, the platform mix, and the attribution that connects creator activity to pipeline, scoped by a senior strategist on the first call.
We ran five creators with varied styles (educational, entertaining, interactive); the educational approach drove the most downloads because viewers' priority was learning English. We test styles, then scale the winner.
Each creator got a unique download link, so the 14,000+ downloads and 1.2M impressions were attributable individually, letting us see which content style converted best.
For this Korea-based app we cast five Portuguese-speaking South American YouTubers (largely Brazil) to speak natively to the target market — local-language fit was the selection criterion.
ROI was measured against tracked downloads via personalized links relative to spend over the two-week run.
We'd expand the winning educational format to more creators and markets and shift from a burst to a sustained cadence, reinvesting in the styles and creators that convert.
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